Spinach: A year in branding
It has been a hugely exciting year for Spinach. In 2019, we successfully delivered branding projects for international clients in architecture and construction, in aviation and finance, and lifestyle and entertainment. Our team of branding experts and creatives worked with existing and new clients to deliver projects that help improve their businesses.
There were some great highlights across the year. We successfully completed the rebrand of Cowshed at Soho House, helped elevate Campari’s presence in the UK through the targeted brand ad campaign ‘Ready for Bitter?’, worked with leading retail giant Applegreen, and the UK National Lottery operator Camelot. This year Spinach formed two new restaurants SHŌTŌ and ĀKĒDO in the US, rebranded the professional handheld steamer specialist Propress (to be launched in the new year), and we helped created the unique new spirit brand CAP Gin for a client in France – more on this soon.
Earlier this year, we were asked to partner with Cowshed on its first comprehensive brand review in over two decades. The world of health and wellness has evolved beyond recognition since, and this iconic Soho House brand needed to take a fresh look at its visual and verbal identity. Founded in 1998 at Babington House in Somerset, the original Cowshed Spa offered a novel experience – a new way to relax and unwind using products made with natural ingredients. And we highlighted this pioneering heritage for a new global audience through the concept of ‘understated indulgence’, amplifying this message through design and words with great success.
We have been involved with a number of company annual reports this year. One of our great highlights has been collaborating with the roadside retail giant Applegreen, successfully delivering the company’s annual report, and starting the process for compiling the latest one. Annual reports are an incredibly powerful tool in brand communication internally and externally, and our report for Applegreen reflects the company’s exceptional year. Having acquired Welcome Break, the Dublin-based firm is now the second largest motorway service area operator in the UK.
Spinach also worked closely with another intriguing brand, the operator of the UK National Lottery and associated games Camelot. Our approach for this annual report was to showcase the company’s extraordinary business model, and the design reflects the diversity of good causes that are at the heart of the brand. Our team focused on highlighting Camelot’s overarching objective of raising money for charities and cultural organisations, and showcasing the amazing projects that have benefited from the funds.
In 2019, we continued our working relationship with Swiss aviation giant Unilode and leading Cloud, Automation and DevOps specialists Automation Logic. We have designed websites that support their new brands, which were created by Spinach last year. We also formed a new brand identity for ieDigital – key providers of financial services technology to the retail, banking and finance industries.
For 2020 we are involved in some key projects in architecture and the urban built environment which we look forward to sharing with you in due course. At Spinach, we follow a strict process to ensure all our projects are performed and delivered to the best standard. Our brand ethos is to work with individual clients according to their specific needs. And we are passionate about what we do.
Get in touch in the New Year, meet with us to discuss your brand’s needs.