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Brand Identity for Cozies

Luxury brand identity and e-commerce build for the fashion retail startup.

Luxury sleepwear brand Cozies is the brainchild of fashion entrepreneur Zoe Goffin.

Frustrated by the lack of affordable luxury sleepwear brands on the market, Zoe came to us with her idea for a unique brand and retail destination to plug the gap.

We’ve worked with a number of retail startups, so were able to guide Zoe through the critical early stages and help her develop a brand that would fit comfortably within the premium retail market.

We then created a bespoke logo that would befit a luxury womenswear brand, adding the ‘sleepy z’ and ‘Everynight luxury’ brand line to further accentuate Cozies’ key proposition.

For the website we applied the same elegant simplicity, designing a simple to browse online store that fits the product, brand photography and brand identity perfectly.

Take a look

Want to talk about Branding? Call us on 020 7739 2777 or email [email protected]

Spinach Advertising Agency London | Old Street | London
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