Campaign for Drake & Morgan ‘C&B Bars’
A fresh look and feel for the City stalwart’s exciting new food concept.
C&B Bars operate 10 bars across the Square Mile and maintain strong ties to Corney & Barrow Wine Merchants.
Looking to bring their food menu in-line with the high reputation of its drinks offering, C&B Bars worked with renowned food consultant Nellie Nichols – formerly head of food at Pret A Manger – to create a new all-day menu.
We were tasked with creating a promotional campaign identity for the new food concept with the objective of driving awareness around the menu’s imminent launch and a new emphasis on classic British dishes, quality ingredients and seasonality.
We art directed and shot all-new imagery for C&B Bars to use across their print and digital marketing. Our fresh food photography and illustrative design across the menu, emailers, A-boards, posters and use of copy now reflects the simple and unfussy nature of the food.
Want to talk about Menu Design and Launch Campaigns? Call us on 020 7739 2777 or email [email protected]
Spinach Branding | Old Street | London