Spinach Design | 29a Chatham Place London E9 6FJ £££ 02077392777

Annual Report & Accounts for Camelot

Camelot are the operators of The National Lottery, one of the UK’s most recognisable consumer brands. We created their first annual report in over 5 years.

We were asked to design and produce a report to show how Camelot touches the lives of the UK population through The National Lottery and other popular games by redistributing their income to support a wide range of community and charitable organisations.

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Spinach Design | Annual Report Agency | London
Spinach Annual Report Design Agency

Core insight
Camelot redistributes 95% of the £1.6bn in revenue it generates from its games each year to good causes, so makes a connection with most people in the UK at some point on its mission to ‘change lives’. We set out to shine a light on this positive mission and the diversity of good causes at the heart of the Camelot business.

UK Award Winning Design Agency London
UK brochure design agency
Annual Report Design Photography Agency
brand agency spinach design
UK Design Agency
UK Brand Agency Spinach Design

Visual direction and imagery

Moving away from a ‘playful’ and ‘games’ brand narrative to one focussed on good causes, we worked with the excellent library of photography that Camelot’s in-house photographer had produced, and supported the evolution of the corporate brand into a more people-focussed and accessible identity.

Camelot Annual Report Design Agency
Finance Report Agency London
UK Annual Report Agency Spinach

Result
The result is a vibrant document that highlights the often untold story of how Camelot puts back into society through the provision of safe gaming. And how the organisation is dedicated to helping ordinary people as much as rewarding the people invested in the business. Through this 2017/18 Annual Report, we helped Camelot reveal themselves as the modern, friendly, robust and diverse consumer brand they are today.

Camelot Branding Agency London
award winning brand agency UK
Award Winning Creative Agency
Uk Brand Agency Spinach
UK brand agency Spinach Design
Award Winning Design Agency London Spinach Design
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