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Brand Identity for Landor & Hawa

A versatile brand identity for the leading international luggage manufacturer.

We started with a brand audit to confirm Landor & Hawa’s brand positioning, customer profiles, brand personality and brand values. Once established, we then created a strong brand platform to underpin the development of their visual and verbal brand identity.

On the back of this, we created a series of strong messages to reinforce their position as a market leader in light luggage production, as well as developing a theme that would promote all of their other strengths.

Part of the brief was develop the identity for Crosspack – a new concept in personal luggage security. We created the logo and rolled it out across product tags and filmed a promotional video for sending out to retailers nationwide, demonstrating the product’s key USPs.

Want to talk about Brand Identity Development? Call us on 020 7739 2777 or email [email protected]

Spinach Design | Branding Agency | Old Street London


Brand Audit | Brand Platform Creation | Visual & Verbal Identity | Logo | Brand Advertising |CrossPack Identity | Brand label | Promotional Video | Ecommerce website | Brand Guidelines

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