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ĀKĒDO Brand identity

Over recent months we’ve been working on a pair of exciting restaurant branding projects with US restaurant group The Arman Group and renowned Tokyo-based interior designers Studio Glitt.

The Washington DC-based Arman Group commissioned Spinach to develop the brand identities for two Japanese dining concepts in 2018 with a plan to launch both restaurants in the city late 2019.

Named SHŌTŌ and ĀKĒDO, the restaurants share roots in classical and contemporary Japanese food but will present very different menus and experiences to customers. Our mission was to create two unique brands to convey the different experiences.

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Spinach Design | Branding Agency | London

Yet again it has been a pleasure working with Tokyo’s finest Studio Glitt on the project after completing the brand identity for London’s first Japanese super diner Ichibuns with them last year.

We’ll be updating the Spinach website with a full case study once both restaurants open, so in the meantime here is a sneak peek at some of the fun we’ve had creating the brand identity for ĀKĒDO.

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