Spinach: A year in branding and design
Happy New Year!
It has been an exciting year for Spinach. We’ve delivered creative projects for international clients, settled into our new studio in Hackney, east London, built a strong design and branding team, and successfully launched the Spinach Image photographic studio from where we provide bespoke, specialist photography for our clients.
There were great moments across the year too. 2017 started with the successful launch and delivery of a new brand in global aviation Unilode. We then worked alongside the London-based artisan bakery Paul Rhodes to help create a unique brand identity. For property consultants Knight Frank we designed an advertising campaign which was subsequently released across the country, appearing on the agency windows, on the London Underground and on black cabs.
One of the most compelling projects of 2017 was with the team behind Ichibuns, a unique restaurant concept which opened its first restaurant in Soho, London in the autumn. Our work involved the complete brand identity project as well as product and packaging design and an interactive website.
We were also thrilled to be commissioned by Campari UK to write and design a bespoke brand book for the iconic Milanese company, in the process getting involved in crafting an events identity for Design Junction at London Design Festival. Elsewhere, we learnt a great deal from a brand workshop we were asked to conduct with We Work that involved a select group of inspiring start-ups.
Amongst our new 2017 clients were Berkeley Homes, Claude Hooper and Automation Logic, and we are continuing our work with language school International House and exclusive London venue The Cavendish. Elsewhere, we helped distil a complete brand identity for the newly merged wines and spirits giant Enotria and Coe, collaborated with the innovative craft distiller Sacred Spirits, a brand we featured in The Life Negroni, we worked with Martin Miller’s Gin, and with the organic winemaker Domaine La Lauzeta… 2017 has been fun!
Wishing you all – our clients, our colleagues, our friends – a successful year ahead and we look forward to sharing news of upcoming projects in 2018.< Back