Editorial design and build of bespoke publication for the luxury travel operator.
We were tasked with a complete redesign and editorial redevelopment of The Ultimate Travel Company’s longstanding Ultimate Ideas newsletter. Our brief was to improve customer engagement, increase enquiries and drive sales.
Working closely with TUTC marketing team, we devised a new editorial format incorporating clearer calls to action, improved navigation and a more user-friendly, consumer editorial feel across imagery and messaging.
Using content produced by their in-house specialists, we edited and designed The Ultimate Travel Company’s expertise into a brand magazine that now reads like an off-the-shelf consumer publication and pitches like a high-end holidays brochure.