An on-the-money brand identity for the specialist insurance brokers.
Townsend McCormack is a specialist insurance broker operating within London’s hyper-competitive commercial insurance sector.
Spinach were commissioned to create a new brand identity for the firm. One of the main aims being to convey a little of what the firm offered.
Working closely with their marketing team, we developed a clear idea of what they did, what their competition looked like and how we could make the brand identity convey a contemporary authority that would last.
We created a solid brand mark and logotype with a credible corporate feel (black and white, white on black) that also stretched into a suite of colourful graphic icons that signpost distinct services online or in printed literature.