New brand identity for the specialist legal finance operator
SpectraLegal is a provider of specialised financing and risk management solutions for law firms engaged in litigation.
Although founded by the principles of Canada’s leading provider of financing and legal cost indemnities, SpectraLegal would enter the UK market as a relative newcomer.
The company therefore required a new brand identity, website and brochure to kickstart operations and raise awareness of their new financial services product.
We held workshops with the key stakeholders to develop the brand’s visual and verbal identity based on a set of core values. We then worked hard to simplify their messaging across a new website and product brochure.