Creating a new brand for the bespoke champagne specialist.
Spinach has worked with a number of premium drinks brands over the last 15 years but none quite so unique as the luxury drinks gift startup Rupert Forsythe.
Named after its founder, an irrepressible entrepreneur, bon viveur and Champagne aficionado, the company started out life as VIP Fizz before asking Spinach to deliver a brand identity that matched the premium nature of the product and service.
Having painstakingly sourced Champagne from fourth-generation grower and producer Laurent Hostomme, Rupert Forsythe Bespoke Champagne offers a service where people can create their own hand-foiled personalised labels for as many bottles as they wish to gift.
Our mission was to elevate the branding in-line with the product by creating a new name and brand identity for the business. Working closely with founder Rupert we arrived at the only name the brand could carry: his own.
We then took inspiration from iconic French wine and Champagne producers to create a logomark with the right blend of understated luxury and ornate flourish.