Brand Identity & Advertising Campaign for Racing Green
A new look and new season promotional campaign for the menswear brand.
We were enlisted to conduct a comprehensive brand refresh for Racing Green to coincide with the launch of the retailer’s Autumn/Winter collection.
After working alongside the brand to re-establish and redefine its core consumer-facing values and brand identity, we took the lead producing, art directing and shooting imagery for their Autumn/Winter look book.
We also redesigned and oversaw the development of racinggreen.co.uk around the new creative assets, as well as designing print collateral and retail graphics for Racing Green concessions at Debenhams stores across the UK.