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Brand Identity for Paul Rhodes Bakery

A lovingly crafted brand identity for the former Michelin-starred chef’s London bakery.

Paul Rhodes Bakery is one of London’s leading independent artisan bakeries supplying large hotel groups, restaurants and cafes, as well as running two popular retail bakeries in Notting Hill and Greenwich

Working closely with Paul and his marketing team, we created a new brand identity that would modernise all of the bakery’s marketing output and better communicate the bakery’s core proposition and personality to both trade and retail customers.

The Art of Baking is a nod to Paul’s background, accentuating his commitment to using the finest ingredients and dedication to traditional techniques. While the visual identity is clean and timeless, working in various sizes and across all platforms.

To illustrate the brand personality we shot a bank of brand and product photography to showcase the experts and expertise behind the baking operation and the breadth of speciality products available.

The new brand was launched at the Speciality & Fine Food Fair in September 2016. We designed and produced all the event branding.

“We are delighted with our new branding and feel it truly reflects our traditional approach, as well the premium products we produce. The team at Spinach were an absolute delight to work with, they quickly understood our needs and constantly surprised us with new ideas.” Paul Rhodes, Baker/Founder

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