Internal Communications Campaign for Old Mutual Group
Helping the global banking and investments giant connect with future leaders.
Old Mutual’s global HR team needed a new way to communicate their Leadership Programme to a select group of senior staff.
We were asked to create invitations and an event landing page for a series of international talks and training workshops that would immediately engage and inspire.
The ‘Class of 2015’ event brand name, gift-boxed invite and programme landing page was our three-step solution. Designed to keep the message clear and concise (these are busy people, after all) and make the route to essential information/sign-up as simple as possible.
We were commissioned to design and develop a full Leadership Programme microsite for the Class of 2015 shortly after the invites landed, so we must have sent the right message.