Helping the specialist wine merchant to connect with new customers offline.
The New Zealand Cellar needed a way to broadcast some exciting brand developments, product promotions and special events in the lead up to one of their biggest ever selling seasons.
After crowd-funding themselves a new shop at Pop Brixton earlier in the year, the previously online-only wine retailer asked us to produce a piece of print communication (okay, newspaper) to help them engage customers in the build up to Christmas.
We worked with The New Zealand Cellar team to organise – paginate and design – written content, images and graphics into a workable editorial framework that would carry their unique brand character and serve as an effective sales tool.
In the hands of their potential customers, that now looks like a 16-page newspaper – all about them!