Min, The New Simplicity in Graphic Design

Minimalist graphic design is experiencing a renaissance. We welcome this for it offers a timely break from the overtly elaborate, loud and often fussy treatment – the ‘bling’, often ego-led graphic design. Minimalism can create a moment of respite in the age of volume visual consumption. Perhaps it is an expression of our modest social and economic times.

L’Laundry © Lorenz Ritter
L’Laundry © Lorenz Ritter

 

A new book by Thames & Hudson sets out to explores this genre. Min showcases the work of some of the contemporary designers championing minimalist graphics. It also sets out to reveal the complexity of this genre.

G.F Smith © Made Thought
G.F Smith © Made Thought

 

At Spinach, depending on our client’s brief and the nature of the project, we often work with minimalist graphics. And yes it does require incredible restraint. Far from being a simplification of graphics, it takes a highly skilled designer to create convincing and original minimalist work. It requires a certain maturity, and it certainly can take years to master.

Art Basel © Demian Conrad Design Studio
Art Basel © Demian Conrad Design Studio

 

Min analyses today’s minimalism in its wider historical context. The work presented on these pages are hugely diverse, ranging from independent magazines and album covers to corporate identity and branding.

The Gentlewoman © Jop van Bennekom and Veronica Ditting
The Gentlewoman © Jop van Bennekom and Veronica Ditting

 

Over 500 illustrations are displayed here with full commentary on each design and product. Also revealing are interviews with some of the leading practitioners and proponents of minimalist design, including Jessica Svendsen, Made Thought and Eric Hu.

New Philosopher © Genis Carreras
New Philosopher © Genis Carreras

 

Min, The New Simplicity in Graphic Design is written by Stuart Tolley, and published by Thames & Hudson

L’Laundry © Lorenz Ritter
< Back

Back to Top