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Exhibition explores the world of Ferrari

The story of Ferrari is one of pure, raw passion for motor racing and creating the ultimate luxury sports car brand. Enzo Ferrari was passionate about racing. The son of a Modena manufacturer, he began competing with Alfa Romeo on the racing circuit and by 1947 had designed, engineered and created his own car. With its complex 12-cylinder engine, it was designed with high-performance in mind.

 

125 S is positioned at the entrance of the Ferrari factory, 1947 © Museo Ferrari
125 S is positioned at the entrance of the Ferrari factory, 1947 © Museo Ferrari

 

With Italy recovering from the war, it was a bold move that paid off as Ferrari began making motor cars that became objects of pure lust and desire winning races and the hearts of enthusiasts, the wealthy and the famous.

 

Rally of the South African Ferrari Clubs on the Kyalami Circuit for the 50th Anniversary Celebration, 1997 © Museo Ferrari
Rally of the South African Ferrari Clubs on the Kyalami Circuit, 1997 © Ferrari

 

As Ferrari turns 70, the Design Museum in London is planning ‘Ferrari: Under the Skin’ to celebrates the life and work of this visionary man and the company he created which continues to produce exciting cars.

 

Ferrari 412 T2 drawing, 1995 © Museo Ferrari
Ferrari 412 T2 drawing, 1995 © Museo Ferrari

 

‘Ferrari’s story has been one of the great adventures of the industrial age,’ says exhibition curator Andrew Nahum, ‘represents an absorbing case study in design and development.’ The exhibition sets out to provide a unique insight into the world of Ferrari, drawing on rarely seen material.

 

Ferrari 275 GTB 4 by Scaglietti with Steve McQueen, 1967 © RM Auctions
Ferrari 275 GTB 4 by Scaglietti with Steve McQueen, 1967 © RM Auctions

 

The display will bring together early hand-sculpted wooden models, unseen drawings and wind tunnel models as well as personal memorabilia and of course some of the brand’s most famous and iconic motor cars. ‘Ferrari: Under the Skin’ will open on 15 November 2017 and run to 15 April 2018.

Nargess Banks

 

Enzo Ferrari at the entrance of the Ferrari Factory, 1957 © Museo Ferrari
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