Exhibition explores the world of Ferrari
The story of Ferrari is one of pure, raw passion for motor racing and creating the ultimate luxury sports car brand. Enzo Ferrari was passionate about racing. The son of a Modena manufacturer, he began competing with Alfa Romeo on the racing circuit and by 1947 had designed, engineered and created his own car. With its complex 12-cylinder engine, it was designed with high-performance in mind.
With Italy recovering from the war, it was a bold move that paid off as Ferrari began making motor cars that became objects of pure lust and desire winning races and the hearts of enthusiasts, the wealthy and the famous.
As Ferrari turns 70, the Design Museum in London is planning ‘Ferrari: Under the Skin’ to celebrates the life and work of this visionary man and the company he created which continues to produce exciting cars.
‘Ferrari’s story has been one of the great adventures of the industrial age,’ says exhibition curator Andrew Nahum, ‘represents an absorbing case study in design and development.’ The exhibition sets out to provide a unique insight into the world of Ferrari, drawing on rarely seen material.
The display will bring together early hand-sculpted wooden models, unseen drawings and wind tunnel models as well as personal memorabilia and of course some of the brand’s most famous and iconic motor cars. ‘Ferrari: Under the Skin’ will open on 15 November 2017 and run to 15 April 2018.