Customer Publication for The Ultimate Travel Company
Editorial design and build of customer publication for the luxury travel operator
The Ultimate Travel Company specialise in the creation of high-end travel itineraries, tailor made holidays and escorted tours for affluent and adventurous middle agers.
Looking to consolidate their print communications – a heavyweight brochure and 16-page newsletter – they asked us to devise a new editorial format for their marketing. This is the fourth Ultimate Ideas we have produced for The Ultimate Travel Company.
Our objective was to create a more entertaining and ultimately engaging piece of marketing that carried through their brand values and created a more compelling showcase for their products.
Using content produced by their in-house specialists, we continue to edit and design the company’s expertise into a brand magazine that reads like an off-the-shelf consumer publication and pitches like a high-end holidays brochure.