A brand values and identity booklet for the renowned drinks and bar Group.
The Corney & Barrow Group incorporates C&B Bars Ltd and the Royal warranted Corney & Barrow Wine Merchants. They have been a client of Spinach since the turn of the millennium.
Due to our longstanding relationship with the Group we have an unparalleled understanding of their core brands including sub brands that sit within the C&B Bars portfolio such as Devonshire Terrace.
We were therefore well placed to coordinate, create and conduct Group-wide brand workshops for their staff and condense all our findings into a comprehensive brand book for all stakeholders.
Providing an overview of the Group’s heritage and structure, detailing the unique characteristics and brand values of its component parts, and prescribing how these attitudes and values can be expressed through brand communications, the Corney & Barrow brand book is a complete and engaging distillation of the business.