A fresh new year campaign for the City’s leading bar and restaurant group.
In what’s becoming something of a new year tradition, C&B Bars asked us to create a promotional campaign for their January food and drink offering.
On the menu that meant a choice between the usual full flavours and alcoholic cocktails or limited edition lighter bites, super foods and revitalising mocktails. In our minds that meant the best of both worlds for everyone.
The ‘Start as you mean to go on’ campaign strapline carried the sentiment, creating an open invitation to all C&B patrons to either carry on with the season of indulgence a little longer or tone it down a little without losing the fun.
Bespoke illustrations and typographic layouts completed this month-long promotional campaign which was rolled out across in-bar posters, table talkers, menu design and social/digital collateral.