Crafting a bespoke event brand identity for the iconic apéritif.
Spinach were commissioned to help Italian drinks brand Campari bring the true spirit of Milan to central London. The ‘Campari Creates’ activation was part of Design Junction, an exhibition for contemporary interior design and culture, taking place during London Design Festival.
We designed a unique event brand identity to wrap a customised narrowboat stationed on the Granary Square waterway in King’s Cross and created a Campari-themed brand experience through menu design and event flyers.
The event pays homage to the Milanese drink and the enduring style of the city’s Navigli canal district. It also reaffirms Campari’s long standing reputation for commissioning artists and designers to create bespoke advertising and packaging ‘works of art’.
Eley Kishimoto, for instance, were commissioned to design a bespoke art installation featuring the iconic Campari logo, which will be on display throughout the residency.
La Vita Campari, the book we designed and wrote in collaboration with Campari was launched on the opening night. (More about that here). The event runs until 24th September.