Corporate branding and web design for the global workflow specialists.
Based in London with partner offices in Asia and the US, Opal are business workflow and artwork approval specialists. They work with some of the biggest grocery retailers in the UK.
As a business start-up, Opal were looking for an experienced branding agency to develop their brand strategy, positioning and core brand values from scratch.
After confirming Opal’s brand strategy, we developed a brand platform underpinned by a set of values that clearly positioned their software offering as user focused, innovative, accessible and reliable.
Once we had established Opal’s brand platform we moved on to developing their brand identity. To reflect Opal’s values, we created a tone of voice that is easy to understand, transparent and jargon-free.
From a visual identity perspective, we created an uncomplicated graphical identity, that works online and beyond, and ties back to their core brand values.