A versatile brand identity for the leading international luggage manufacturer.
We started with a brand audit to confirm Landor & Hawa’s brand positioning, customer profiles, brand personality and brand values. Once established, we then created a strong brand platform to underpin the development of their visual and verbal brand identity.
On the back of this, we created a series of strong messages to reinforce their position as a market leader in light luggage production, as well as developing a theme that would promote all of their other strengths.
Part of the brief was develop the identity for Crosspack – a new concept in personal luggage security. We created the logo and rolled it out across product tags and filmed a promotional video for sending out to retailers nationwide, demonstrating the product’s key USPs.