Brand development and brochure design for Urbane Living
Helping the flooring specialists redefine their brand identity from the ground up.
Urbane Living are a premium wood flooring showroom and supplier located in west London, renowned for the high quality design, manufacture and installation of ethically-sourced and environmentally sustainable flooring systems.
We worked with the brand to help them express a new set of brand values that would encapsulate their brand personality more clearly. By helping to confirm their core brand – their values, their positioning and their promise – we were able to create a firm foundation upon which to evolve their brand identity.
The values, along with the working philosophy ‘Excellence from the ground up’ that emerged from the brand workshops, enabled us to create an appropriate updated visual interpretation of their brand which we rolled out across in-store graphics and signage.
We designed and produced their 2017 product and services brochure and created assets for their digital comms.