A user-friendly brand identity and website for the leading communications provider.
ASL are recognised as the UK’s fastest growing m2m (machine-to-machine) communications provider for businesses. They provide technology solutions to energy suppliers and leading consumer brands.
Spinach were asked to create a more approachable brand identity and user-friendly website. Our aim was to reduce the complexity of their business and bring their visual identity closer to that of a consumer-facing brand.
We added light and shade to their existing brand colour (blue), building a colour coded split into the logo mark which dropped down into product and service navigation. We then created a series of symbols and infographics to further clarify their proposition.